President Donald Trump weighed in on Cracker Barrel's decision to change its logo after some conservatives criticized it as "woke."
"Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before," the president wrote Tuesday on Truth Social. "They got a Billion Dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity."
Trump called on the company to have a "major news conference" on Tuesday.
"Make Cracker Barrel a WINNER again," he said. "Remember, in just a short period of time I made the United States of America the 'HOTTEST' Country anywhere in the World. One year ago, it was 'DEAD.' Good luck!"
In a statement on Monday, Cracker Barrel responded to customers who were upset that "Uncle Herschel" was removed from the logo.
"We love seeing how much you care about our 'old timer.' We love him too. Uncle Herschel will still be on our menu (welcome back Uncle Herschel's Favorite Breakfast Platter), on our road signs and featured in our country store. He's not going anywhere — he's family," the company explained. "We also want to be sure Cracker Barrel is here for the next generation of families, just as it has been for yours. That means showing up on new platforms and in new ways, but always with our heritage at the heart."
"At the end of the day, our promise is simple: you'll always find comfort, community, and country hospitality here at Cracker Barrel. Uncle Herschel wouldn't have wanted it any other way."