Delta 'jacks' price 600% for woman evacuating Hurricane Irma -- until internet torments airline into caving

A public relations executive this week accused Delta Airlines of increasing prices on flights out of Miami just as Hurricane Irma was closing in on the Florida city.

Leigh Dow took to Twitter on Wednesday to express frustration after the airline's website indicated that the price of her ticket from Miami to Phoenix had increased from $547.50 to $3,258.50.

"Shame on you @delta," Dow wrote. "Jacking from $547 to over $3200 for people trying to evacuate responsibly?"

Many of Dow's 18,000 followers immediately lashed out at the airline. Within two hours, Delta reached out to Dow.

According to Dow, Delta helped her to find a reasonably priced flight out of Miami. But it's not clear that the airline would have been as accommodating to someone without a large social media following.