Along with other European products including Italian cheese and Scotch whiskey, French wine sold in the States will be subjected to a 25 percent tariff, a major blow to an industry for which the US is the biggest export market.
“It means an immediate hike in price for the consumer and therefore a probable fall in sales, which will be significant,” said Antoine Leccia, head of the French Wine Exporters’ Federation (FEVS).
“We're talking about a third of increase in price for the consumer. So that means, depending on the range of products, a fall in sales of up to 50 percent of our current exports.”
French wine, not including Champagne, accounted for around 1 billion euros in turnover in 2018, according FEVS’ figures, or around 20 percent of exports.
The EU has vowed to respond with tariffs of its own, sparking the prospect of a transatlantic trade war.
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