A marketing professor at New York University who predicted the election would be a referendum on each party's "aspirational vision of masculinity" took a victory lap on CNN on Thursday night and said people like Elon Musk are the epitome of such.
Scott Galloway told anchor Anderson Cooper that Musk sends satellites to space, builds cars, and is "magnificently wealthy," "provocative" and "entertaining."
"I would argue he's probably the most aspirational role model for most young men globally, whether you think that's healthy or not," said Galloway.
He applauded the Trump campaign's recognition of that facet of the election.
"The right — Trump, to his credit, embraced the manosphere," said Galloway. "I would argue this was the manosphere election."
Trump appeared on Joe Rogan's podcast, as well as Lex Fridman's.
"He basically went on the biggest manosphere podcasts. And it was the smart thing to do," he said.
Rogan's interview got 40 million views on YouTube and about 15 million downloads.
"That's 55 million people who saw Donald Trump for three hours," said Galloway, noting that's about the same number as viewers of the entire MLB World Series. "If he were to try to get that same audience on cable television, he'd have to go on this and every other prime-time cable news network for two weeks."
Galloway said Trump went "all-in" on aggressive messaging to young men with promises to put more money in their pockets and get them out of their parents' homes.
"Boy, it resonated," he said. "This was kind of the simply put, I would argue, this was more the testosterone election than it was a referendum on bodily autonomy."
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Galloway noted that at the Democratic National Convention, there was a "parade" of special interest groups — except one.
"There were no young men," he said. "There was no acknowledgment of the group that has fallen further, faster than any group in American history over the last 20 years. And that's young men."
A key point of evidence, he said: More single women own homes than single men and women earn more in urban centers under age 30.
He then launched into some "grim statistics": young men are four times more likely to kill themselves, three times more likely to have an addiction and 12 times more likely to be behind bars. Additionally, just one in three young men are in a relationship.
"Them and their parents feel it," Galloway said.
That's why young men were among the groups that swung toward Trump.
"Social justice issues and what's going on in Ukraine take a backseat when you're son is in the basement and playing video games and can't find a job," he said.
Watch the clip below or at this link.