How Taylor Swift took over the travel industry in 2023

“Once upon a time, the planets and the fates and all the stars aligned..." — Taylor Swift Global superstar Taylor Swift isn’t only one stealing fans’ hearts around the world with her Eras Tour: She’s taking center stage in a global tourism boom, and everyone from tour operators to world leaders to travel advisers are taking notice. Those who travel know that entertainment, such as sporting events and concerts, are intrinsically tied to the travel industry, but there's been nothing like this before. Swift’s U.S. tour, which spanned 20 cities across five months, brought in $5 billion in direct s...