'Won't work': Kellyanne Conway's last-ditch plan to soften GOP abortion image panned

Former Trump White House counselor Kellyanne Conway is on Capitol Hill this week pushing a plan to soften the Republican Party's stance on abortion by trying to get Republicans to talk up their support for contraception.

According to Politico, Conway is warning Republicans that they risk losing elections next year unless they make clear that they support widespread access to contraception even as they remain opposed to the right to have an abortion.

Independent Women’s Voice CEO Heather Higgins, who will be joining Conway in her push, said she wanted Republicans to get more comfortable overall talking about how much they love women.

"Republicans are like your uncle, who really loves you and loves the women in his family, but he’s bad about showing it,” she told the publication. “It’s just not in their natural vocabulary. And we’re trying to help them learn how to make this be more part of their vocabulary and tell them that they need to talk about these things that their constituents all support, and be more visible and vocal.”

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However, many critics are not buying this effort to remake the GOP's image on reproductive rights.

“It won’t work,” EMILYS list spokeswoman Sara Spain told Politico. “Actions speak louder than words and voters know which lawmakers stand with the majority of Americans and which don’t. So efforts like this attempted rebrand won’t do much, because we’ve all seen their record and we’ve seen they are willing to ban abortion and contraception.”