President Donald Trump’s attempt to hype his wife’s upcoming documentary Melania backfired spectacularly Monday, as social media users mocked what appeared to be dismal ticket sales ahead of its release. Screenshots of wide-open theaters quickly went viral, undercutting Trump’s promotional push and prompting jokes about the film “selling out fast” despite rows of empty seats. The ridicule was compounded by renewed scrutiny of the project’s co-producer and director, Brett Ratner, whose past sexual misconduct allegations and ties to figures linked to Jeffrey Epstein resurfaced alongside the box office mockery, turning the rollout into yet another online embarrassment for the Trump brand.
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