Critics have weighed in on Amazon MGM Studios’ documentary about first lady Melania Trump, and their verdicts are overwhelmingly negative.
According to review aggregation website Metacritic, Melania—which Amazon paid $40 million to acquire and $35 million to market—so far has received a collective score of just 6 out of 100 from critics, which indicates “overwhelming dislike.”
Similarly, Melaniascores a mere 6% on Rotten Tomatoes’ “Tomameter,” indicating that 94% of reviews for the movie so far have been negative.
One particularly brutal review came from Nick Hilton, film critic for the Independent, who said that the first lady came off in the film as “a preening, scowling void of pure nothingness” who leads a “vulgar, gilded lifestyle.”
Hilton added that the film is so terrible that it fails even at being effective propaganda and is likely to be remembered as “a striking artifact... of a time when Americans willingly subordinated themselves to a political and economic oligopoly.”
The Guardian’s Xan Brooks delivered a similarly scathing assessment, declaring the film “dispiriting, deadly and unrevealing.”
“It’s one of those rare, unicorn films that doesn’t have a single redeeming quality,” Brooks elaborated. “I’m not even sure it qualifies as a documentary, exactly, so much as an elaborate piece of designer taxidermy, horribly overpriced and ice-cold to the touch and proffered like a medieval tribute to placate the greedy king on his throne.”
Donald Clarke of the Irish Times also discussed the film’s failure as a piece of propaganda, and he compared it unfavorably to the work of Nazi propagandist Leni Riefenstahl.
“Melania... appears keener on inducing narcolepsy in its viewers than energizing them into massed marching,” he wrote. “Triumph of the Dull, perhaps.”
Variety’s Owen Gleiberman argued that the Melania documentary is utterly devoid of anything approaching dramatic stakes, which results in the film suffering from “staggering inertia.”
“Mostly it’s inert,” Gleiberman wrote of the film. “It feels like it’s been stitched together out of the most innocuous outtakes from a reality show. There’s no drama to it. It should have been called ‘Day of the Living Tradwife.’”
Frank Scheck of the Hollywood Reporter found that the movie mostly exposes Melania Trump is an empty vessel without a single original thought or insight, instead deploying “an endless number of inspirational phrases seemingly cribbed from self-help books.”
Kevin Fallon of the Daily BeastdescribedMelania as “an unbelievable abomination of filmmaking” that reaches “a level of insipid propaganda that almost resists review.”
“It’s so expected,” Fallon added, “and utterly pointless.”