What's more, of the 71 percent, 58 percent were self-identified Republicans. Among Democrats, 88 percent of those polled didn't want Palin to run; among independents, the figure was 65 percent.
The poll was taken Jan. 14- Jan. 17 and questioned 1,090 Americans at random by telephone.
Only conservatives held a "net-positive" view of Palin. Adds CBS:
The poll also finds that more people view Palin negatively than positively and that her book tour did not improve overall views of her. However, she is a little better-known now than she was last fall, and both favorable and unfavorable ratings of her have increased slightly.
Now, 26 percent of people view Palin favorably, compared with 23 percent in November and July of last year. Forty-one percent now view her unfavorably, compared with 38 percent in November and 37 percent in July (both in CBS News polls). Nineteen percent of people in the current poll are undecided about Palin.
Forty-three percent of Republicans have a favorable opinion of her. Independents are divided, with 30 percent holding favorable views and 35 percent unfavorable.
Palin is currently stumping for her new memoir, Going Rogue, as part of a national book tour. She resigned as Alaska governor in 2009 amid a raft of ethics charges, which she asserted were unfounded.
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