'Preaches humility while flying private': Analyst slams Bannon's 'shameless act'

Since being ousted from his position in President Donald Trump's first administration, former White House chief strategist Steve Bannon has carved out a new lane casting himself as a populist outsider advocating for the American working class. But one analyst is arguing that Bannon's new image is simply an elaborate ruse.

In a Tuesday essay for the Hill, writer and researcher John Mac Ghlionn pointed out the numerous ways in which Bannon has "conned" his target audience. He accused the "War Room" podcast host of "LARPing as a coal-dusted crusader for the common man" despite having a net worth in excess of $20 million and a cushy career on Wall Street before launching his political career.

"Steve Bannon was something far less revolutionary: a banker. And not just any banker — he was a high-powered executive at Goldman Sachs, the very temple of global finance he now pretends to rage against," Ghlionn wrote. "He didn’t walk picket lines. He walked into boardrooms, advised mergers and helped move capital around like puzzle pieces in the portfolios of the powerful. He got in on the deals most Americans would never even hear about, let alone benefit from."

Ghlionn expanded on calling Bannon someone who "talks like a patriot but lives like a prince," pointing out that he was a "Hollywood financier" who acquired a stake in Castle Rock Entertainment — which produced the hit 1990s sitcom "Seinfeld." The analyst observed that every time Americans laughed at "Seinfeld" character Cosmo Kramer's over-the-top entrance, Bannon literally "got richer" thanks to the royalties he got from the show.

"While working-class Americans were juggling bills and wondering if they could afford another tank of gas, Bannon was cashing passive income from a sitcom about nothing," he wrote.

The essayist reminded readers that Bannon was also the brainchild behind a crowdfunding campaign that successfully convinced Americans to donate millions of dollars to build a wall along the Southern border. The former Breitbart leader ultimately pleaded guilty to fraud in order to avoid jail time (Bannon still went to federal prison in 2024 after defying a Congressional subpoena). Ghlionn contrasted Bannon's everyman branding as a facade to hide his true identity as a "salesman in battle gear, with a podcast mic and a passport full of donor meetings."

"The flannel, the Catholic mysticism, the bunker aesthetic — it’s all part of the shameless act," he wrote. "Underneath is a Machiavellian tactician who understands power not as something to dismantle, but to inhabit. Part P.T. Barnum, part Pat Buchanan, this is a man who preaches humility while flying private."

Click here to read Ghlionn's full essay in the Hill.