Texas bakery goes viral after criticizing MAGA
A MAGA hat is seen at the Ellipse, in front of the White House. REUTERS/Jon Cherry
July 10, 2026
Hive Bakery in Flower Mound, Texas, an award-winning two-time Food Network Champion, sparked national attention with a viral Facebook post criticizing MAGA and expressing embarrassment with the country's direction.
The bakery stated, it was "not wanting to celebrate the 4th this year," and declared, "We're embarrassed, afraid, and disappointed in what this country has become," USA Today reported Thursday.
The post claimed rational conservatives have abandoned the MAGA movement, while remaining supporters wish harm on the bakery.
Additionally, Hive Bakery created limited-edition "Distress Sugar Cookies" featuring an upside-down American flag and the phrase "Under Distress."
The merchandise sold out online immediately.
Owner Hailey Popp posted an Instagram video titled "Rage Baiting the Rage Baiters" showcasing hostile phone calls and social media reactions she received.
Despite criticism, the bakery reported record demand, "We’ve been SLAMMED today and baking all afternoon to accommodate the demand. Thanks so much, guys!!!" Hive Bakery posted on July 8.
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