Supporters of Donald Trump’s family’s crypto ventures who went all in are now saddled with investments worth a fraction of what they paid after the midterm results further depressed their value.
The Trump-branded crypto market has slumped since last week’s election, the Washington Sun reported, as investors bet that a weakened president means weaker returns. The threat of congressional scrutiny isn’t helping. Democrats, set to take over both chambers in January, have promised to look into the Trump family’s crypto empire.
The pressure is already showing, according to the report. World Liberty Financial’s $WLFI token, which gives holders a say in the Trump family company, sank to a record low of about $1.11 after Sen. Richard Blumenthal (D-CT) ordered the firm to preserve its records. According to the Sun, the token had hit $40 last year.
The first lady’s MELANIA coin, which lost most of its value within weeks of its 2025 launch, has been hit again. It nearly halved after the election and now sits roughly 99.6% below its peak.
Ordinary buyers are the ones being hurt the most. Public Citizen research director Zach Everson had already estimated retail investors’ losses on Trump-tied crypto at $4.7 billion before the latest slide.
“This is all now worthless. It’s the lame-duck period of Trump’s crypto investments: His political influence is waning and so is interest in his crypto offerings,” Everson told the Sun. “Not that there should have been any doubt, but these price drops clearly show how much the market for Trump’s crypto products relies on his political power.”
The president, meanwhile, is still well ahead. Forbes puts his gains during his second term at about $3 billion, even after a roughly $200 million hit since the midterms, mostly from Trump Media shares. He has disclosed $57 million in income from World Liberty Financial, which he co-owns with his sons, and $635 million from the $TRUMP meme coin, whose marketing rights he sold off, "creating some legal separation."
Asked about it on CBS on Sunday, Trump dismissed concerns about his family profiting while he’s in office.
“My sons run the company. It’s hard to say to them, ‘Don’t do anything anymore for four years because I’m president,’” he said. “Every president has a problem … This is true for every president.”
Experts expect Democrats to press hard anyway.
“I expect quite a lot of questions about World Liberty Financial,” said Brookings Institution senior fellow Aaron Klein told the Sun. “One has to ask what the value of these things ever were other than to curry favor with Donald Trump?”