Michelle Obama famously said of Republican tactics, "When they go low, we go high," but Democrats seem to be finally abandoning that philosophy to take President Donald Trump on at his own game, according to an article in The Bulwark.
Reporter Lauren Egan wrote that "Democrats are beginning to understand the dimensions and demands of the attention economy, in which the real currency in politics is not message discipline but message dominance."
Take, for example, the scandal over the Jeffrey Epstein files that's threatening to tear MAGA world apart.
There was a time when Democrats "bristled at the idea of engaging on Epstein-related questions—deeming them trollish conspiracies beneath the dignity of their office," Egan wrote. Now, however, Democrats are eagerly leaning in to troll Trump "in remarkable unison" and they're making headway with voters who have been begging them to fight back against Trump's insults and lies.
By way of example, Egan cited the Democratic National Committee's new X account "dedicated solely to reminding its followers that Trump has not released the Epstein files."
In addition, Party leaders have delved into the 'manosphere,' getting their message across to the immense male-dominated audiences captivated by the likes of Andrew Schulz and Joe Rogan.
Egen called the strategy "a noticeable shift from just a year ago, when there were real, internal debates in the party over whether leaders should engage on certain issues or put themselves in uncomfortable, heterodox media environments."
Egen concluded that the party "now believes that effective politics demands Democrats engage without reservation in the online content wars."
The strategy may be "aggressive" and "opportunistic," but it's gaining attention for a party that has heretofore taken a back seat to Trump's bombast.