Early reviewers say Trump's fragrance line doesn't pass the smell test

President Donald Trump has been promoting his Trump-branded merchandise since the moment he came down the golden escalator at Trump Tower. However, his fragrance isn't getting good reviews.

Victory 47 for Men pitches itself as having “rich, masculine notes with a refined finish." WIRED wrote Tuesday that the details don't list any ingredients, much less a scent profile. Scent enthusiasts at the fragrance forum Parfumo are leaving reviews that it doesn't pass their smell test.

So far, users have given it a rating of 1.9 out of 10.

They list it as having the "main accords" as "Oriental," "fruity," with hints of "floral," "powdery," and "synthetic."

They rate the appearance of the bottle at a 2.4, which is the highest of all of the categories. The users then rated longevity at 2.1, sillage at 2.3 and value for money at 1.9. They also categorize it as more of a "wintery" scent.

It has already been tagged as "a controversially rated scent."

The $249 bottle is 3.3 fluid ounces, and WIRED explained that the price is "comparable with mainstays of blockbuster luxe lines, such as Tom Ford Noir Extreme ($240 / 3FL OZ)—but the cachet between the two is likely as far apart as Tom and Donald’s politics."

The report noted that the idea of creating a personal fragrance may seem strange, but celebrity bottles generated approximately $148.5 million from August 2022 to August 2023. That's a 30% increase from the previous year.

It comes at a time when Trump is also launching his own cryptocurrency and cell phone brand, which the Trump Organization initially said would eventually be manufactured in the USA. That has since evolved, and the Trump Organization removed the statement "made in the USA" from its website.

WIRED also recalled that Trump attempted a fragrance in 2004, called "Donald Trump The Fragrance." He then tried "Success by Donald Trump" in 2012 and "Empire by Trump" in 2015.

Read the full report here.