It is no surprise that Donald Trump’s use of Twitter can influence political attitudes. But new research provides evidence that his tweets can alter consumer perceptions as well.The study, published in Political Research Quarterly, suggests that Trump’s calls to boycott companies can have swift and polarizing impacts on corporate brands.“I have long been interested in the different ways Americans participate in politics. Many of my recent and ongoing research projects focus on political consumer behavior, where individuals boycott or buycott products or services for partisan, political, or pol...
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