What is BeReal? Why the social media app all about authenticity is skyrocketing

An app thatconsiders itself “not another social network,” and aims for authenticity between friends has been showing big growth among college students in particular. It’s called “BeReal,” and has been downloaded 3.2 million times in the first quarter of 2022 alone, Mashable reported. The app promises users an inventive and unique way to discover “who your friends really are in their daily life,” according to its website. The premise behind the app founded in 2020 is simple: At some random point during the day, the app will urge the user to send a photo of themselves and another that shows what...