Will Smith’s Oscar slap damaged his reputation with consumers of all ages, data says

The slap heard around the world has had a devastating effect on Will Smith’s reputation with consumers. The newly minted Oscar winner’s Q Scores have dropped significantly since he slapped Chris Rock onstage at the Academy Awards in March. According toVariety VIP, the new data — the industry standard for measuring celebrities’ mass appeal — shows that Smith’s reputation has been severely damaged. Conducted twice a year in January and July, 1,800 consumers from age 6 and up are surveyed about their opinion on famous figures. Prior to the incident, the beloved “Fresh Prince of Bel Air” star had ...