'Lululemon for white-power bros': Clothing line targets fascists seeking 'streetfighter fitness' for race war

A clothing line is specializing in sportswear designed for white supremacists, Rolling Stone reported.

Among the products from Will2Rise are muscle-tees, track jackets, “militant activewear pants,” boxing gloves, and hoodies emblazoned with “Cultured Thug.”

"The company specifically markets to members of Active Clubs, a global network of white supremacists who 'tribe and train.' The members of these tight-knit local chapters pursue street-fighter fitness in advance of an anticipated race war, or other violent confrontation," Rolling Stone's report states.

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"Rather than the Hawaiian shirts and AK-47s that characterize extremists like the Boogaloo Bois, the Active Club aesthetic is gym wear and mixed martial arts prowess. Will2Rise sells training hoodies and tight-fitting ringer tees labeled, 'ACTIVE CLUB.'"

According to Rolling Stone, the brand is like a "Lululemon for white-power bros."

The brand often uses coded white supremacist symbols, with some items marked with the Roman numeral XIV, which is a reference to the “14 words," a white supremacist oath about securing “the existence of our people and a future for white children.” A video montage on the Will2Rise homepage flashes the words “white youth revolt,” “white unity,” and the slogan “action today, victory tomorrow.”

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From Rolling Stone: "Will2Rise represents an attempt to monetize the Active Club movement by the same folks who founded it. Active Clubs are the brainchild of Robert Rundo, a white nationalist from Orange County, California."

Read the full report over at Rolling Stone.