The internet was in disbelief on Wednesday after Amazon unveiled a new AI "podcast" feature for products.
The dystopian new experience for customers launched this week and allows customers "to ask AI hosts questions via text or voice while listening to an audio summary of a product," Amazon announced in a news release.
Business Insider correspondent Katie Notopoulos described the new chat experience, sharing an example where the AI "hosts" discussed a diaper rash cream in great detail, describing the items and ingredients, just like a call-in shopping show.
"Finally, the AI feature we all wanted and needed: Amazon now creates an AI 'podcast' about products where two AI 'hosts' discuss the product and take your questions as if it’s a call-in show," Notopoulos wrote on X.
People weren't shy to share their thoughts on the new feature.
"Is this hell?" Communications expert Amanda Wells wrote on X.
"Somehow the 30 second wait of 'your question is next' is the most insulting part of this," politics writer Ben Dreyfuss wrote on X.
"The illiterate deserve to shop on Amazon too," Cole Boyer, founder of Tuesday, a social-style MLS app, wrote on X.
"Like QVC only worse because it's not real!" Writer Emil Caillaux posted on X.
"What next, next time I order an uber I get a podcast there too," software engineer Aadi wrote on X.
Finally, the AI feature we all wanted and needed: Amazon now creates an AI “podcast” about products where two AI “hosts” discuss the product and take your questions as if it’s a call-in show. pic.twitter.com/iSFMYrZeI3
— Katie Notopoulos (@katienotopoulos) April 29, 2026