Republicans are already looking to rebrand what Donald Trump calls one of the most popular laws ever passed.
The president demanded that House Speaker Mike Johnson (R-LA) pass all of his legislative priorities into "One Big Beautiful Bill," as the law was eventually named, but after scooting off to August recess early to avoid Jeffrey Epstein questions, Republicans heard an earful from voters angry about the bill they passed, reported The Daily Beast.
The bill signed into law on July 4 has proven to be stunningly unpopular, with a net favorability hovering between minus-19 percent to minus-20 percent, and GOP lawmakers have been booed, jeered and sworn at during in-person town halls back home. The White House has tried adopting tried-and-true messaging to tout its policies.
“There’s going to be a battle royal for the hearts and minds of the American people from now until November 2026,” said Terry Holt, a former senior adviser to the Republican National Committee.
GOP strategists are urging lawmakers to advertise the money coming back to their states for border security and describe the bill as the "Working Family Tax Cuts," using a phrase that polls well for Republicans, or the "Trump Working Family Tax Cuts."
However, the nonpartisan Tax Policy Center found most of the tax benefits would benefit high-income households, while those making less than $35,000 would see their taxes go up by 1 percent. The bill cuts about $1 trillion from Medicaid and is projected to add $3.4 trillion to the federal deficit over the next decade.
White House press secretary Karoline Leavitt continued to defend the bill using the president's preferred language.
“The One Big Beautiful Bill was the largest tax cut for middle-class and working families in American history," she said. "The White House looks forward to continue working with our friends on Capitol Hill to define what this historic piece of legislation means for Americans across the country.”