A veteran journalist and former New York Times public editor called out CBS News' gesture toward public accountability as a "blatant sham."
The network's Donald Trump-aligned new owners tapped Kenneth R. Weinstein, a former chief executive of the right-leaning Hudson Institute, to review complaints about its coverage as ombudsman, but media expert Margaret Sullivan wrote on her "American Crisis" Substack that he had failed to be independent or transparent as promised.
"From the get-go, there was no reason to think this would be a real thing — a person whose first responsibility was to the CBS audience and whose first interest was fairness in the public interest," Sullivan wrote. "First off, Weinstein had no background in supervising news coverage. He was a denizen of the right-leaning think tank, the Hudson Institute, a vocal champion of Israel, a critic of the Biden administration and a big donor to Republican and pro-Trump political groups."
"I’m not sure how this amounts to independence," she added.
Weinstein had been "notably unresponsive" to viewer complaints about CBS News, which has seen "60 Minutes" stars like Anderson Cooper and Scott Pelley flee and ratings collapse, and Sullivan said the network's ombudsman had done remarkably little to respond to the tumult.
"Despite the lip service to 'transparency,' his role was never meant to face outwards, as is the norm with news ombudsmen; rather, if he saw a problem, he’d report it to his corporate bosses," Sullivan wrote.
The Times recently reported on Weinstein's public silence, noting that he hadn't issued any statements about the CBS News controversies or issued any guidance to staffers, and employees say he's told them he is scheduled to work only one day a month.
"It’s absurd," Sullivan wrote.
"I know something about this because I was the fifth 'public editor' at the New York Times, a role dedicated to making sure the news organization was fair and was serving the public interest," she added. "The way the Times’s position was structured created actual, not fake, transparency."
Sullivan compared her workload – several blog posts each week and a more formal column every other week, in addition to fielding hundred of emails and calls – to Weinstein's duties, and she suggested five topics the CBS News ombudsman could look into during his seemingly singular workday.
For example, Sullivan urged him to investigate editor-in-chief Bari Weiss delaying Alfonsi's El Salvador prison report amid a pending merger; mass departures of top talent like Cooper, Pelley and "60 Minutes" executive producer Tanya Simon; CBS Evening News' ratings collapse under Dokoupil; CBS Mornings' steep audience drop post-Pelley; and whether Weiss's pro-Israel views compromise Gaza coverage independence.
"I could go on, but you get the picture," Sullivan said. "So does the public, if comments on the Times article are any indication. It’s (yet another) embarrassment to CBS News."