'Oh my god': Internet reacts to eye-popping amount Dems spent to study young men

A Sunday news report on Democrats' "path forward" had a detail that stunned and amazed political analysts and observers.

In a weekend article entitled "Six Months Later, Democrats Are Still Searching for the Path Forward," the New York Times reported on "what comes next" for the Democratic party.

One particular component of the Democratic institution's plans stood out to those on social media.

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The Times section reads:

"The prospectus for one new $20 million effort, obtained by The Times, aims to reverse the erosion of Democratic support among young men, especially online. It is code-named SAM — short for 'Speaking with American Men: A Strategic Plan' — and promises investment to 'study the syntax, language and content that gains attention and virality in these spaces.' It recommends buying advertisements in video games, among other things."

CNN politics reporter Andy Kaczynski replied with three simple words:

"Oh my god."

Conservative influencer Julie Kelly wrote, "Wut."

One self-identified Democrat wrote, "This is one of those instances where the Democratic Party hurtful rather than helpful. This is also one of those example examples of why people don’t like the Democratic Party very much. I wish the Democratic party would focus on policy ideas."

Donald Trump ally Richard Grenell wrote, "Woke messaging coming to a video game near you."

Historian Kevin M. Kruse said, "Again, voters consistently show that they just want politicians who are comfortable in their own skin and sure of their own beliefs, and Democratic consultants rush in with this s---."

Washington Post columnist Philip Bump said there are "two obvious flaws here."

One, he said, is that, "It makes policy choices reactive instead of proactive." The second, according to Bump, is, "It ignores the problem being addressed by the (probably misguided) original idea: that there is a robust narrative universe that excludes Democratic ideas."

NPR host Linda Holmes said, "I don't know whether I'm more blown away by the cynicism of 'just adopt whatever position is popular, dummies' or the naivete of 'public opinion is an easily discernible monolith that polling is good at capturing and translating into political positions.'"

Politico reporter Josh Gerstein also said, "Treating men the way Fresh Air treats Republicans: What makes this inscrutable species tick?"