'Great ad for Sara Gideon': Susan Collins's new attack on Dem opponent massively backfires

Sen. Susan Collins's (R-ME) re-election campaign has put out a new attack ad against Democratic opponent Sara Gideon -- but it appears to have massively backfired, as many observers say it makes Gideon look good.

The ad tries to take Gideon to task for saying multiple issues will be a "top priority" for her when she goes to Washington, D.C., while claiming that none of these issues will be relevant to the citizens of Maine.

Among other things, the ad shows that Gideon has named several issues a "top priority," including "protecting the health and safety of our families and communities," "lowering the cost of prescription drugs," and "building an economy that works for everyone."

Given that the ad highlighted Gideon taking very popular positions, many Twitter users joked that it almost seemed as though Collins's team was secretly making an ad for her opponent.

Check out the video -- and some reactions -- below.