'A little late in the game': Ivanka Trump's distancing from family won't solve her legal problems

According to a legal analyst and a crisis management consultant, Ivanka Trump's moves away from her family, including her indicted former president father, is part of a planned effort to rebrand herself -- but it may not be of any help as she faces a criminal investigation of the Trump Organization.

As Insider's Katherine Tangalakis-Lippert wrote, "She hasn't changed her name, but Ivanka Trump's image has undergone a major makeover in recent years, as she has slowly separated herself from her father's brand. But, despite the rebirth, Donald Trump's elder daughter remains deeply entwined in his businesses — and legal troubles."

In an interview, attorney and legal analyst Andrew Lieb noted the former White House adviser's move to retain separate counsel from her brothers Eric and Donald Trump Jr., saying it made sense, but her efforts to not be associated with the scrutiny her family is under comes too late.

"It's a little late in the game for her to be rebranding, although it makes a lot of sense from a legal perspective. Having all of these people — when it comes to Trump, Donald Jr., Eric, and Ivanka — with the same lawyer, there could end up being conflict of interest issues," he explained before quipping, "I think there's probably something going on here where there's infighting because I find that families all love each other until they're all liable for $250 million."

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According to a crisis communications expert, Ivanka was "not part of the [Donald Trump] presidential announcement, so there's definitely a significant difference between them, but I think the reality is you have the same name, so there's going to be an association."

They added, "Right now? Most people are not going to care what she does, as long as her father is a viable candidate for the presidency, there is a significant portion of the population that will not have any interest in the reintroduction of Ivanka Trump into the general conversation."

Attorney Lieb added, "My gut feeling is she's a Kushner. And she's not 100% with both feet in the Trump orbit. Jared has his own world and his own orbit — and we all know about his father's own issues, but it's a lot more stable brand, a lot less visible brand. They've got a lot going on over in the Kushner clan, and she has her kids and her family. That's a different world."

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