The department store Kohl's is facing calls for a boycott after some shoppers objected to Pride-themed children's clothing found in the store's selection, The New York Post reported.
“In case you need clothes for your Gay or Trans 3 month old, Kohl’s has you covered,” Twitter user ALX wrote alongside. “Yes this is real.”
“Why is Kohl’s selling ‘Pride Merch’ for 3 month old babies?” tweeted TPUSA's Benny Johnson.
The calls for a boycott come in the wake of a similar campaign directed at Target, which lost $10 billion in market valuation over the last 10 days due to backlash over its own LGBTQ collection for kids.
Shoppers left negative online reviews as well, with one person writing that anyone who lets their children wear the clothing "should be locked up for life."
“Leave sexuality out of clothing for babies. Absolutely ridiculous. Bye Kohl’s!” wrote another.