First lady Melania Trump announced Friday that she has launched a new film production company — the latest Trump family business.
The new venture, called Muse, debuted on the former model's X account just weeks ahead of her self-titled documentary, "MELANIA," The Daily Beast reported.
In a 10-second video, the company logo appears set to instrumental music and a large "M" logo popping into the text.
Amazon MGM Studios reportedly purchased exclusive rights to her upcoming film for $40 million, the Beast reported. The documentary will offer an “unprecedented, behind-the-scenes look” at the First lady's life.
The name "Muse" referred to her Secret Service codename "Muse," which was selected during the first Trump administration, according to CNN. Her husband's codename was reportedly selected as "Mogul."
No other film projects have been announced yet. It's unclear what other productions, if any, are underway.
Melania apparently shared her pitch with Amazon founder Jeff Bezos and his now wife Lauren Sanchez at a Mar-a-Lago dinner following Donald's second presidential win.
Novelist Paul Rudnick ridiculed the move on Friday, saying, "Melania announced her own movie company called Muse Films. Early projects: - A remake of Pretty Woman where the female lead is called a 'top model and entrepreneur' - A Hallmark movie about a girl from Slovenia who marries Justin Trudeau - An action movie called Offshore Accounts."
PRESENTING: MUSE FILMS
My new production company.
MELANIA, the film, exclusively in theaters worldwide on January 30th, 2026. pic.twitter.com/JgdG1vnOrC
— MELANIA TRUMP (@MELANIATRUMP) November 28, 2025