Columbus, Ohio/USA April 24, 2019: Steak 'n Shake is an American casual restaurant chain concentrated primarily in the Midwestern United States serving burgers, fries, malts and shakes. (Photo credit: Eric Glenn / Shutterstock)
The internet reacted on Tuesday to news that Steak 'n Shake had named its first "Chief MAHA officer."
The fast food chain revealed its newest executive hire in a post on X, claiming the company "believes that burgers, fries, and shakes should be made from real ingredients families know and love."
"Michael Boes joins SnS in this new executive role, dedicated to advancing nutritional integrity, ingredient transparency, and the healthiness of our products. The move marks a major step in the Company’s efforts to restore the original spirit of American fast food: food that is simple, real, and delicious."
People on social media voiced their thoughts, questions and mockery following the announcement.
'Your food is already s-----. Why hire a so called MAHA chef? Are y’all just stupid?" User Johnni, who self-describes as a nurse and former Republican, wrote on X.
"What products do you believe ingredient changes will be made and why?" Yahoo Finance Executive Editor Brian Sozzi wrote on X.
"So if you’re just going to start making burgers from real ingredients…what were you making them with before?" Jamie Schler, food writer, podcaster and cookbook author, wrote on X.
"A brand making barely $55,866.33 in operating earnings avg per store in 2025 should probably not alienate potential customers. From 2023 thru 2025 you lost 53 stores and somehow your per store operating earnings decreased. Probably could have gotten more sales if you didn't make every post a politically aligned gurgling fest and instead showed off all the positive changes in a neutral manner. As Michael Jordan said best 'both parties buy my shoes.' Which is why he and others stay neutral," user Keith, who self-describes as an Army veteran and analyst, wrote on X.