Hawaii hotel drops Trump's name in new rebranding: report

Donald Trump's name is being scrapped from a Hawaii hotel as part of a new rebranding effort, reported Spectrum News 13 on Friday.

Trump International Hotel Waikiki will become Wakea Waikiki Beach, developer Irongate and manager LXR Hotels and Resorts told the news station.

Trump Hotels issued its own release announcing a "significant buyout" of hotel management and license agreements for the Hawaii hotel, according to the report.

“Since opening, we have achieved some of the highest (average daily rates) in Waikiki year after year, we were the only Forbes “five-star” property on the island of Oahu for 8 years and were consistently ranked in the top 3 Waikiki hotels on Trip Advisor,” Eric Trump told Spectrum News 13 a statement.

“It has been an honor to work with the team at Irongate and we would like to thank (Irongate chair and chief executive officer) Jason Grosfeld for his dedication and professionalism. We wish them all the best as they bring this property to its next phase.”

LXR, which is owned by Hilton, will assume management of the property effective February 2024, according to the report.

Trump has grown his brand with similar licensing deals of this type all around the world. Most buildings with the Trump name were not actually designed or managed by him.