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As a rough week for Trump Media & Technology Group stock continued after going public, Donald Trump defended the company on Truth Social — its central product — claiming all is well despite a recent report that it makes no money.

Stock in the company took a big hit after an auditor questioned the long-term viability of the social media platform that has little in the way of advertising dollars coming in and has analysts questioning its overall value.

With Fortune reporting, "Trump Media’s shares soared in their first couple days of trading — surpassing $79 at one point Tuesday — but have since fallen closer to their initial offering price of $49.95. As of midday Monday, Trump Media’s stock plunged more than 23% to below $48, meaning a lot of early investors are taking a hit," Trump fired back early Thursday morning.

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"All of the competitors to TRUTH SOCIAL, especially those in the Radical Left Democrats Party who are failing at every level, like to use their vaunted 'disinformation machine' to try and convince people, and it is not easy to do, that TRUTH is not such a big deal and doesn’t “get the word out” as well as various others, which they know to be false. I THINK TRUTH IS AMAZING!' he wrote before adding, "First of all, it is very solid, having over $200,000,000 in CASH and ZERO DEBT."

According to the former president, the main reason it is a valuable property is because he is central to its success.

"More importantly, it is the primary way I get the word out and, for better or worse, people want to hear what I have to say, perhaps, according to experts, more than anyone else in the World. My TV ratings are by far the highest, and my Rallies are not equaled, even close, anywhere or by anyone. Look, I had hundreds of millions of followers on various platforms, and could have them back again, but was cancelled for largely political reasons. Those platforms all want me back…They need me back! On Truth I have 7,000,000 followers……" he wrote.

In a secondary post he added, "Very good for a startup, and growing fast. But when I put out a statement or message, it is SPREAD all over the place, fast and furious. EVERYBODY SEEMS TO GET WHATEVER I HAVE TO SAY, AND QUICKLY. At press conferences I will sometimes ask, 'who is on TRUTH.' I have never had one reporter tell me they are not. They are all on TRUTH because the have to be."

"So don’t believe the FAKE NEWS. Until I came along and exposed them, they were respected and believed. Now they are the exact opposite. With the Russia, Russia, Russia HOAX. and all of the others, people get it," he continued. "Look, using TRUTH, I became the Republican Nominee for President of the United States, and in record time! When I ENDORSE a politician on TRUTH, they almost ALWAYS WIN. If it didn’t work, or properly get the word out, I wouldn’t use it - But it does work, and work really well - And the fun is just getting started!!!"

The way the rest of Donald Trump's life will pan out will be in play in New York City on Monday when, as the New York Times' Maggie Haberman put it, the former president will be forced to deal with his "greatest and longest-held fears."

At issue for the former president will be a decision in a Manhattan courtroom on when to proceed with a trial where he faces 34 charges of falsifying business records brought by Manhattan District Attorney Alvin Bragg while at the same time the clock is running out on his attempts to come up with a nearly half-billion dollar appeals bond related to his conviction on financial fraud charges

According to the Times' Haberman and Ben Protess, if there are two things Trump fears, it is jail time and having his entire fortune wiped out and being viewed by the public as broke.

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With the clock ticking and no indication that the former president is getting any closer to finding a savior to back his bond that will prevent New Yor Attorney General Letitia James from quickly seizing his assets, the NYT report notes, "Unless Mr. Trump strikes an 11th-hour deal, Ms. James could freeze his bank accounts, and begin the long and complicated process of seizing some of his properties. And barring Mr. Trump’s lawyers achieving an improbable legal triumph, the judge in his criminal case could set a trial date for as soon as next month."

Calling what the former president faces on Monday "twin threats," the report adds they "crystallize two of Mr. Trump’s greatest and longest-held fears: a criminal conviction and a public perception that he does not have as much cash as he claims."

According to one longtime associate of Trump, the knowledge that the public will see him as anything less than filthy rich is one of the former president's greatest nightmares.

Former Trump casino executive Jack O’Donnell explained, "If Trump uses one thing to score the game, it has always been money. If he has more money than someone, he is winning and the other person is losing. And if someone has more money than Trump, he has the fear that someone will say he is losing to that person.”

In one candid interview in June, Trump admitted he has always dreaded facing a criminal indictment by lamenting: "Nobody wants to be indicted. I don’t care that my poll numbers went up by a lot. I don’t want to be indicted. I’ve never been indicted. I went through my whole life, now I get indicted every two months.”

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