Why does Betty Draper have to make wingnuts feel guilty?
As Benjamin Schwartz no doubt knew would happen when he wrote this screed of feeling superior to the writers of "Mad Men", conservatives would eat it up. It was pitch perfect for conservative viewers, in that it dismisses the racism and sexism of the era as something from the fever dreams of sanctimonious liberals, and it scapegoats the character of Betty Draper and even the actress who plays her in order to assuage conservative guilt about wanting to return to an era when women were expected to be servile sexbots. But it also praises the show, so that you don't feel guilty for watching it. Oh, I can't imagine what it must be like to be a social conservative invested in that show. You must flinch every time Betty walks onscreen, looking pained, bored, and miserable. That she herself is a petulant brat doesn't make up for that, because the show is making the point that oppression isn't suddenly right because the oppressed aren't perfect people. And the show implies that certain ugly character traits are the result of oppressive systems, that Betty Draper is a miserable person because she's been turned into one. How dare the show suggest that bitchy women might be more pleasant if they weren't treated like second class citizens? And so Schwartz gave you an out: Betty's character makes you uncomfortable because it's not realistic, and January Jones is a bad actress, and women in the 50s were never bored because being someone's sex-and-domestic appliance is what every woman really wants! It's not you, it's January Jones and the evils of feminism.

Spoilers.