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All posts tagged "Brand"

'Total blow to the brand': Ex-Trump aide on the former president's wealth woes

'Total blow to the brand': Ex-Trump aide on the former president's wealth woes

The Donald Trump brand has always been gilded in gold. But the former president's cash crunch of late is reportedly causing concern.

Former Donald Trump communications director Alyssa Farah Griffin appearing on CNN explained that Trump world is disconcerted in publicly being shown to struggle with paying the $464 million sum set by a New York judge as part of the trial that found he and The Trump Organization committed fraud for years.

"It's incredibly bad," she said. "This is a total blow to the brand of Trump; Trump is as much a brand as he is a businessman in some ways, even more so."...

'Air Surrections': Social media tries to name Trump's new golden shoes

'Air Surrections': Social media tries to name Trump's new golden shoes

Donald Trump recently received some laughter and mockery for his fundraising effort that included putting out a pair of gold high-top sneakers that cost hundreds of dollars, but the fun for the former president's detractors isn't over yet.

Trump's shoes, which go for about $400 and some have said could actually be made in China, could potentially be Trump's latest response to the massive legal judgments he has been getting peppered with in his various court cases.

The shoes are officially dubbed The Never Surrender High-Top Sneakers. But since the ex-president literally did surrender when he turned himself in to authorities to be booked and processed, political experts and other onlookers were happy to suggest names that fit better....

Apple usurps Google as world's most valuable brand

Apple usurps Google as world's most valuable brand

LONDON (Reuters) - Apple has overtaken Google as the world's most valuable brand, ending a four-year reign by the Internet search leader, according to a new study by global brands agency Millward Brown.

BMW launches new electric/hybrid brand

BMW launches new electric/hybrid brand

FRANKFURT – The German luxury carmaker BMW unveiled on Monday its long-awaited new brand, BMW i, with two new models to be equipped with electric and hybrid drive systems from 2013.