Twitter aims to diversify beyond advertising, but can it be done?
San Francisco (AFP) - Is it a pipe dream or possibility? Elon Musk wants to diversify Twitter's revenue stream beyond advertising, a feat none of the biggest social networks have yet pulled off. Something of a gold standard, social media ads can be fine-tuned and tailored to individual users on a mass scale, and have been particularly lucrative for Meta's Facebook and Instagram, as well as Google. "Facebook pretty much set the standard for having an ad model for social networks," said Jasmine Enberg, an analyst at Insider Intelligence. "But that doesn't necessarily have to be the way that soci......
Nov 25, 2022