Last year, Mississippi First Lady Elee Reeves announced the launch of her new initiative aimed at improving child development – an issue leaders have increasingly recognized as a critical economic driver in the most impoverished state in the nation.
Joined by the press in the Governor’s Mansion, Reeves revealed her new strategy: She wrote a children’s activity book about a turtle named Fred.
Throughout February and into March, about nine months before her husband’s reelection bid, Reeves began traveling the state, garnering media attention as she passed out copies of the book to fourth graders.
Reeves hopes that Fred, named after her childhood imaginary friend, and the story of his journey through Mississippi “will help our children to develop the lifelong skills that they need to become successful adults,” she told TV reporters at the March 2022 press conference.
Reeves’ book — 20 pages of stapled white cardstock featuring comic sans font and a green cartoon turtle on the cover — may have taken center stage at last year’s event, but side remarks signal something far more consequential is brewing....