MAGA influencer who raised millions to teach kids civics instead paid himself: review
In a private ceremony on Sept. 17, Defense Secretary Pete Hegseth stood at a podium inside the National Archives building in Washington, D.C., and praised a Florida nonprofit for what he called a singular achievement in American education. The attendees were celebrating the Foundation for Liberty and American Greatness, which announced that it had reached 2 million children with civics education since its founding in 2016.
“I hope you understand how important this is,” Hegseth told the room. “What we pour into the next generation will determine whether we keep our republic or not.”
FLAG’s founder, Nick Adams, had spent nearly a decade building toward this moment. An Australian-born conservative commentator and MAGA influencer, Adams had created the nonprofit, raised $7.7 million for it over 10 years, and garnered repeated praise from President Donald Trump. In March, Trump appointed Adams as the special presidential envoy for American tourism, exceptionalism and values — a position created for him after his nomination as ambassador to Malaysia stalled the previous year.
But a review of FLAG’s finances, donor operations and online donation network reveals a less celebratory picture. There is little evidence that the nonprofit has provided the civics education it claims. And Adams and his nonprofit have engaged in a pattern of questionable financial arrangements, including paying Adams and his mother more than half its recent annual revenue, while raising much of its money through a sweepstakes operation that has promised donors a chance to win $1,000,000 — a prize FLAG’s records show no evidence of ever paying.
Adams moved to the United States from Australia in 2012 and has since become an outspoken champion of the American political and economic system. Now 41, he has built a following as a conservative commentator and self-described “alpha male” influencer, making frequent media appearances and amassing roughly 2.1 million followers on Facebook and 640,000 followers on X on his personal pages. Adams authored books including “Retaking America: Crushing Political Correctness” and “Trump and Churchill: Defenders of Western Civilization.”
In 2016, Adams founded FLAG, registering it as a nonprofit with the mission to bring high-quality civics education to K-12 students across America. FLAG has produced civics materials like the Student’s Constitution, the Student’s Declaration of Independence and the Student’s Federalist Papers — kid-friendly editions of the country’s founding documents. By 2023, FLAG was reporting annual revenue of nearly $1.5 million, consisting of donations and merchandise sales. “Thanks to the support of 40,000+ grassroots patriots,” the organization’s website states, “over 1 million FLAG resources have been distributed in classrooms all across America.”
To give FLAG credibility in conservative circles, Adams assembled an advisory council of movement leaders including Hegseth, then a Fox News host; the late Charlie Kirk, founder of Turning Point USA; the late Edwin J. Feulner, founder of the Heritage Foundation; and Dennis Prager, the conservative radio host and co-founder of PragerU, a nonprofit that produces conservative educational materials. (The council has since been replaced with a board of directors.)
Adams did not respond to a detailed list of questions about FLAG’s financial practices, sweepstakes operation and educational programming. A Pentagon spokesperson declined to respond to questions but reiterated Hegseth’s support for FLAG.
Civics education has become a rallying cause across the Make America Great Again movement, whose slogan invokes a return to a specific vision of the country’s founding principles. PragerU is an approved curriculum provider in at least eight states. Turning Point USA pursued a similar goal through Turning Point Academy, a network of private schools. Along with those organizations, FLAG is now part of the America 250 Civics Education Coalition, a partnership of the U.S. Department of Education formed with over 40 conservative groups.
Trump’s return to office has been a boon for Adams. The president has called Adams one of his favorite authors, and a foreword in Adams’ 2024 book, “Alpha Kings,” credited to Trump calls Adams someone whose “work ethic equals his moral responsibility and faith in God.” Although Trump wasn’t able to attend FLAG’s 2023 annual gala, he sent a video praising the nonprofit and Adams, telling attendees that “tens of thousands of teachers are being trained and hundreds of thousands of parents and grandparents are now standing up for our kids.”
“It takes Nick from Australia to come and teach us about American greatness and to help us fight for our country,” Trump added. “He’s an American now, and we’re very lucky to have him.”
The White House press office declined to comment.