I suppose there must have been a time when the phrase “It’s a dog’s life” made immediate sense. Today, however, as a signifier of a life of difficulty, this phrase doesn't convey as much suffering. Americans treat their dogs like… well, like themselves. We spend $23 billion on pet foods every year, much of that cash on gourmet varieties, including vegan and gluten-free (and just FYI, don’t do that, dogs are carnivores: They like and need meat, and if they could talk, they would tell you they could care less about gluten.) We spend $15 billion a year on medical care for our pooches. They accompany us to the grocery store, cafes, airports (JFK Airport in New York is set to open a terminal devoted to pets), even to work. Dog parks are proliferating in cities across the U.S. Doggie Couture is real.