This year's version of "white women who care about relevant issues" is...


...Drum roll, please...

...Wal-Mart moms!

What always gets me about the category of the year is that it pretty much sums up the group of white people who are most pressed by the issue or issues driving the election - the most important group of people are the white people who will be affected by the most important election issues. I'm willing to admit that the most decisive group of people in this election is white people; I'm also willing to admit that the most decisive group within that group will probably be white women, as they make up the majority of that group's voters. It's America - one of the things that you quickly learn is that most important things end up being about white people.

It's a continual undercurrent of election coverage - William Schneider on CNN is usually the most overt about it, but no matter how much it's tiptoed around, it's always there. The media looks at white people because they're the largest group of voters and their shifts change the election the most. It's okay, really. No need to code it, no need to choose a brand name to marry to a familial role. Just tell us that white people matter, tell us why, and then move on to whether or not the Democrat's love of wheat bread is too weird for average Americans.