Over 250,000 people have signed an online pledge to boycott The Home Depot for its "sponsorship and participation in homosexual events," according to the American Family Association (AFA).
In July of 2010, the AFA announced it was launching a nationwide boycott of The Home Depot.
The AFA is a non-profit organization that advocates traditional family values and the reform of American culture "to reflect Biblical truth on which it was founded."
With nearly 200 radio stations and over two million online supporters, the organization prides itself as the largest and most effective pro-family group in the United States.
"The Home Depot, through any number of its affiliates, has given its money and its name to gay pride parades and festivals," said AFA president Tim Wildmon. "We've appealed to them to stay neutral in the culture wars, but they are determined to keep using their influence to push the normalization of homosexual behavior. Everyone of these pride events pushes the recognition of homosexual marriage, so The Home Depot has clearly chosen sides on that issue."
The organization's Boycott The Home Depot page claims The Home Depot's "most grievous" offense is "deliberately exposing small children to lascivious displays of sexual conduct by homosexuals and cross-dressers, which are a common occurrence at [gay pride] events."
The AFA is also opposed to The Home Depot offering insurance to cover sex-change operations and extending insurance to same-sex partners of homosexual employees.
"It's no longer The Home Depot," said Wildmon. "It's now The Homosexual Depot."
"At the end of the day here, we're not going to send anything out that forbids our associates to be involved in these pride festivals in any way," a representative of The Home Depot told the AFA.
The Home Depot is not the only retail giant to be targeted by the AFA. In August of 2010, the organization criticized Sears for selling "giant posters of total nud**y on its website" complaining that the posters show "groups of people, lesbians and others engaged in ***ual activities." ("Nudity" and "sexual" censored by the AFA. Pictures of the posters in question can be viewed here.)
Along with Home Depot and Sears, the AFA has also boycotted 7-Eleven, Abercrombie & Fitch, American Airlines, American Girl, Blockbuster Video, Burger King, Calvin Klein, Carl's Jr., Clorox, Comcast, Crest, Ford, Hallmark Cards, Kmart, Kraft Foods, S. C. Johnson & Son, Movie Gallery, Microsoft, MTV, Mary Kay, NutriSystem, Old Navy, IKEA, Pampers, Procter & Gamble, Target, Tide, Walt Disney Company, and PepsiCo.
"Not only will the stupid project not effect the company's bottom line, but AFA didn't realize it's up against queer America's $743 billion in purchasing power," writes Ryan Tedder at Queerty. "So not that I've got anything against Lowe's or HomeGoods, but these stunts are just an invitation for the gays to start buying their mulch, weed killer, and energy-saving light bulbs from the company AFA loves to hate."