Beer, wine may be coming to Starbucks near you
(AP-Raw Story) Something new is on the menu at a renovated Starbucks in Seattle: beer and wine.
The store that reopened Monday is the first under the Starbucks brand to offer alcohol.
Draft beer and local wines go on sale after 4 p.m. The idea is to offer drinks and a wider variety of savory food that will attract customers after the morning espresso rush.
The store closed in July for the renovation, which also includes a circular coffee bar that brings customers closer to the baristas.
The Olive Way store is one of Starbucks Corp.’s percolators for ideas that could someday spread to the Seattle-based chain’s other locations. Company officials have declined to say how soon elements from the shop might appear elsewhere.
Starbucks, which opened in 1971, operates over 16,000 stores in more than 50 countries. It grew rapidly during the last decade, becoming one of the largest coffee chains in the world.
But the company has struggled recently to maintain that robust growth as the economy soured and coffee consumers gravitated towards low-cost rivals such as Dunkin Donuts and McDonald’s.
Meanwhile, Starbucks stressed that the remake of the Olive Way store reflects its approach to store design “and our commitment to reducing our environmental impact.”
The store design features “reclaimed and local materials,” the company said, and is one of 20 other Starbucks locations that meets Leadership in Energy and Environmental Design, or LEED, requirements.