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Los Angeles public schools open doors to ‘corporate brand identity’

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This algebraic equation, brought to you by Coca-Cola?

Absurd as it may sound, that will soon be a figurative reality for many students in Los Angeles county, as public school officials there have announced a plan to solicit corporate sponsorship to help grow their budgets and retain staff.

In a unanimous vote, the board decided yesterday to allow “corporate brand identity” proliferation throughout the facilities of the Los Angeles Unified School District. The district’s policy would allow corporate donors to earmark what programs they’d like their money to support, be they sports, arts or academic.

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While not the first school district to do so, Los Angeles is certainly the largest, according to The New York Times. The move comes amid one of the state’s worst budget crises ever.

The discussion of private money being diverted to aid public schools is not a new one and is not without controversy, but there are reasonable advocates on both sides of the issue.

When two Sheboygan, Wisconsin high schools changed the names of their cafeteria kitchens to “the Kohler Credit Union kitchens” in 2006, critics lined up to attack the plan as indicative of America’s social decline. But the schools took in $45,000 for the re-namings, according to USA Today, and promptly put the cafeterias up for sponsorship next at $300,000 apiece.

That translated into more teachers, higher salaries and newer books, supporters said.

Similar words were echoed by Los Angeles school board members, according to the Times.

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“This is really our way to be responsive to that reality; we need to look for other sources of revenue,” Melissa Infusino, the district’s partnerships director, was quoted as saying. “As uncomfortable as it may be for folks, it’s less comfortable to get rid of programs or go through more layoffs.”

The board also agreed to shorter summers, with students leaving classes on June 1 and starting again on Aug. 15.

Los Angeles public schools served nearly 700,000 students in the 2007-2008 season, according to district figures.

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Trump busted for cynical reasons behind scheduling his COVID-19 press conferences at the same time everyday

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An MSNBC panel discussing the coronavirus task force's daily press briefing that have been hijacked by Donald Trump so he can be on television every day turned to explaining why they held at the same time every day.

With "Am Joy" host Joy Reid explaining that the nation's media is doing their best to try and "normalize" the president's behavior, she also called out the president for cynically scheduling the briefings to keep the public ignorant about how the coronavirus is devastating their own communities.

Noting that Trump has replaced traditional press briefings with a "hit TV show" in his eyes.

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Boom: Joy Reid explains why Andrew Cuomo ‘is the president’

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MSNBC host Joy Reid asserted on Sunday that Gov. Andrew Cuomo (D-NY) is now the acting president of the United States for many Americans.

During a segment on MSNBC, a guest lamented that Donald Trump is the president instead of Cuomo, who has gotten national attention over his handling of the coronavirus pandemic.

"I have to admit that I am a fan of Andrew Cuomo," former ABC News anchor Carole Simpson said, "and wish very much that he were president of the United States now running a national battle against this virus."

"I mean, kind of, isn't he?" Reid said of Cuomo. "I mean, isn't he actually [the president]? I mean, in a way, he is the president."

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Navy captain fired by Trump over coronavirus letter tests positive for COVID-19: report

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According to a report from the New York Times, the Navy captain relieved of his duties by the Trump administration over a letter drawing attention to dangerous health conditions on his aircraft carrier has tested positive for COVID-19.

The report states, "Capt. Brett E. Crozier, the Navy captain who was removed from command of the coronavirus-stricken aircraft carrier U.S.S. Theodore Roosevelt, has tested positive for Covid-19, according to two Naval Academy classmates of Crozier’s who are close to him and his family."

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