Wayne LaPierre, the executive vice president of the National Rifle Association (NRA), criticized the news media for its coverage of the Trayvon Martin shooting Saturday.

At the NRA's annual meeting in St. Louis, LaPierre called the media "a national disgrace" for their coverage of the February 26 shooting in Sanford, Florida.

“But the media, they don’t care,” LaPierre said. "Everyday victims aren’t celebrities. They don’t draw ratings, don’t draw sponsors. But sensational reporting from Florida does. In the aftermath of one of Florida’s many daily tragedies, my phone has been ringing off the hook.”

"You reporters, you don't know their names, you don't care about those people. You manufacture controversy for ratings. You don't care about the truth and the truth is the national news media in this country is a national disgrace."

LaPierre is well known for trying to pushing his belief that President Barack Obama wants to eliminate the Second Amendment and take away people's guns.

WATCH: Video from Youtube, from April 14, 2012.