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Walmart apologizes for back-to-school gun display urging students to ‘own the year like a hero’
A sign reading, 'OWN THE SCHOOL YEAR LIKE A HERO' above a rack of rifles at Walmart

Walmart apologizes for back-to-school gun display urging students to ‘own the year like a hero’

The world's largest company by revenue is apologizing after encouraging shoppers to purchase rifles for the upcoming school year.


The shocking retail strategy was revealed Wednesday by a user on Twitter:

Within an hour of the tweet, Walmart apologized:

However, Walmart may have misunderstood their customer's complaint:

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