NBC's host Megyn Kelly may soon be facing a boycott after she defended "blackface" Halloween costumes on Tuesday.
During her Tuesday Today Show program, Kelly asked a panel of white guests to explain why blackface is considered racist.
“What is racist?” Kelly said to her panel. “You do get in trouble if you are a white person who puts on blackface on Halloween, or a black person that puts on whiteface for Halloween. Back when I was a kid, that was okay, as long as you were dressing up as, like, a character.”
Several hours later, outrage on Twitter had turned to talk of a boycott of Kelly's advertisers.
Sponsors like Dell, Chubb North America, Crest, Ameriprise Financial, Salonpas, Allstate, Geico, Liberty Mutual and Progressive Insurance have all been mentioned as targets because they advertise on NBC.
Anticipating a financial backlash, Kelly has apologized for her remarks in an email to colleagues.
Read some of the tweets below.
@HuffPost She needs to be taken off the air ASAP. Of course,NBC doesn't have the balls to do it. Embarrases herself… https://t.co/fWUP9slSMJ— Ivey McClelland 😷😷😷😷😷 (@Ivey McClelland 😷😷😷😷😷)1540322546.0
Thanks @nbc for making this her racist behavior mainstream #boycott #norespect https://t.co/CQ4IOx4f1w— raisinghell (@raisinghell)1540321657.0
@comcast Fix the @megynkelly “black face” commentary or you will face the boycott music as well and we’ll get it fi… https://t.co/PMFwY1jd6U— The Black Sage™ (@The Black Sage™)1540321043.0
@tommyxtopher Hmmm...ITS RACIST. The hoods are off. Still waiting for the media to stop normalizing racism, which… https://t.co/mcEbQoo0R8— Pres Biden Vice Pres Kamala Harris 👊🏾💛🐝 (@Pres Biden Vice Pres Kamala Harris 👊🏾💛🐝)1540320757.0
@NBCNews we warned you this would happen when you hired Megyn Kelly. Suffering are. those that trusted your judgmen… https://t.co/ydgSiNbOJE— Doyouhaveaflag (@Doyouhaveaflag)1540320653.0
@AprilDRyan @tamronhall The hoods are off. Still waiting for the media to stop normalizing racism, which is exactly… https://t.co/fZxucdzQnC— Pres Biden Vice Pres Kamala Harris 👊🏾💛🐝 (@Pres Biden Vice Pres Kamala Harris 👊🏾💛🐝)1540320557.0
I need a list of @megynkelly sponsors...I want this witch’s show cancelled ASAP!— Corey Bu-Shea (@Corey Bu-Shea)1540319984.0
@TheRickyDavila @nbc Boycott NBC!— Sarah Karr Bierman (@Sarah Karr Bierman)1540319570.0
@keithboykin Why is @megynkelly still on the air, @NBCNews?! She is VILE! Boycotting all of her advertisers until s… https://t.co/A57Hwz2pCn— Mask-Wearin’ Cat ❄️ (@Mask-Wearin’ Cat ❄️)1540319213.0
@sahluwal @nbc I agree! Boycott her Sponsors! @nbc @comcastcares @ComcastNBCUCI @comcastbusiness @comcast Also thei… https://t.co/lE0oYsT0ES— BlountAntics (@BlountAntics)1540319172.0
Say it and say it. Look for trusted news sources that don't just report what Trump does, but HOW it will affect yo… https://t.co/3pHTdeM8A2— ThinkingTwice (@ThinkingTwice)1540318677.0
@sahluwal @nbc Who are @NBC's advertisers? I've already decided to not get a new @Toyota since they fund Fox. Is th… https://t.co/oedGZsoPYZ— Ms. Elle Caldwell (@Ms. Elle Caldwell)1540318619.0
Go after @nbc’s advertisers for giving Megyn Kelly a platform to spew her racism & bigotry.— Simar (@Simar)1540318017.0
@nbc You're about to face some serious boycotts from people who normally give your advertisers the time of day. You… https://t.co/yhcFGbCh2h— David (@David)1540317987.0
@maydaymindy9 @NBCNews Agreed! Huge mistake getting rid of .@tamronhall and hiring Megyn Kelly was like flipping th… https://t.co/dlZrm1q50R— VOTE💙4RKIDsFuture 🌊 (@VOTE💙4RKIDsFuture 🌊)1540316799.0
Friends do not let friends watch @megynkelly And if @TODAYshow @nbc starts this racist crap, time to look at adver… https://t.co/npwr74Bxcy— IamSauerKraut (@IamSauerKraut)1540315884.0
@lisagold425 @PadmaLakshmi @megynkelly NBC made a big mistake hiring this racist woman. We need to get rid of her b… https://t.co/B4xU5SHcUq— ReadingGirl (@ReadingGirl)1540315689.0
@thedailybeast Isn’t it time to ban @megynkelly ? To demand accountability from her network, and her advertisers?… https://t.co/nKhfjjrJhN— Scott Imrich (@Scott Imrich)1540314338.0
Hey @NBCNews @TODAYshow, one of your 'talents' thinks blackface is ok. I'll be tallying a list of your sponsors to… https://t.co/r3ddmZoHVQ— In The KNOW (@In The KNOW)1540313892.0
I think NBC deserves a boycott and their sponsors...enough of her BS racist views https://t.co/22Kyrh3VVE— Nasty45 (@Nasty45)1540312482.0