The Trump Truth Store in the Chicago suburbs had to close temporarily as sales plummeted during the widely unpopular Iran war, The Chicago Tribune reported.
The MAGA-themed business based on President Donald Trump's Truth Social platform in Crystal Lake abruptly closed, according to The Tribune.
Owner Lisa Fleischmann announced that the store would remain shuttered in a Facebook post on March 26.
"I am not even making ½ of my rent," Fleischmann wrote. "I never did this for the money but I don’t know how much longer I can last with paying for all the stuff."
She told The Tribune that sales had dropped after the U.S.-Israeli military strikes in Iran started on Feb. 28. She thinks people were hesitant to purchase pro-Trump items or clothing amid the military conflict.
"Sales were really slow. It all started with the war. It was dead as a door nail the minute that happened," Fleischmann told The Tribune. "I think (customers) are unsure what’s going on. Not everyone. But I think a majority of people are unsure what’s going on. … And if you wear it, they feel someone might come up to them and ask them questions."
A poll released by the AP-NORC Center for Public Affairs Research on March 25 cited that most Americans disapprove of the war in Iran — 59 percent believe that military action has gone too far.