Keith Olbermann, a former host on MSNBC, has never shied away from offering controversial opinions, and now he's making a recommendation to his one-time employer that will certainly ruffle some feathers.
Writing in Variety, Olbermann argues that MSNBC would be better off if it parted ways with Joe Scarborough and Mika Brzezinski, the two longtime stars of its "Morning Joe" program.
Olbermann comes right out and says the network should "fire Joe and Mika" right in the headline, and then proceeds to lambaste them for their much-criticized pilgrimage to Mar-a-Lago in the wake of Trump's victory in the 2024 election.
"I mean, obviously you have to fire Mr. and Mrs. Scared-Bro," Olbermann argues. "Nobody will remember they were ever there."
From there, Olbermann rejected attempts to moderate the network's image, as he predicted that it would not take long for millions of Americans' loathing of President-elect Donald Trump to once again juice up the network's ratings.
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"The next money is coming from more fervent opposition to MAGA, not less," he contended. "Wasn’t the Scarborough disaster (60% of the demo audience gone in three days) instructive enough? Did you not notice CNN going from fact-based criticism of Trump’s madness to hours of cacophonous shouting, and sinking to whatever is the next level down from irrelevance? Did the quarter of a million canceled Washington Post subscriptions not tell you something? Or the exodus from Twitter/X?"
He added that MSNBC had already tried to outfox Fox News two decades ago when it gave shows to right-wing shouters such as Tucker Carlson and Michael Savage, only to learn that Rupert Murdoch's cable network had already cornered the market for angry conservative rants.
Olbermann also encouraged MSNBC to embrace the role of a renegade anti-Trump network rather than going in the direction of milquetoast centrism.
He also appealed to the network's sense of patriotism.
"What all this will get you (besides the kind of profits only a monopoly can provide) are non-cash virtues like moral force and ethics and journalism and patriotism and liberty," he concluded. "You may now be the last line of defense for the free press and thus the future of representative government in this country.
"The bullies don’t stop hitting you because you’re nice to them. They stop hitting you when you knock them out cold."