Gov. Kristi Noem (R-SD) posed for yet another product testimonial on Thursday — and got an earful of mockery on social media.
The South Dakota governor already attracted national attention after she starred in an infomercial for a Texas dental practice that fixed her teeth after a biking accident — a spot which she is now being sued over.
But now she is also posing with the Rapid City orthotics company Fit My Feet, with similar gusto.
"Fit My Feet does amazing work to make custom insoles," the governor posted to X. "Just wait… I’m gonna be so fast!"
"The governor of South Dakota now working on commission - from free teeth to insoles," posted Moms Demand Action founder Shannon Watts. "Looking forward to learning about how she treats her yeast infections."
"South Dakota, this is embarrassing," posted the account Janet Johnson. "Your governor is a walking infomercial."
"This is the governor’s second infomercial in 3 days. What is going on?" wrote elections columnist Laura Bassett.
"I’m waiting for a Sham Wow commercial," posted the account "Chi Chi Plantagenet." "Does South Dakota need money? Are you guys okay?" wrote the account "Eyes on the Right." "Are you auditioning for QVC?" wrote the account "Alamo On The Rise."
One other account, John Wallach, had a theory about what was really going on here — she isn't satisfied with the governor's salary.
"$121,578 in SD is only $64,346 than the median salary $57,232 and that's just not enough of a salary ratio for her to feel important," he wrote.
After she posted a boost for the Texas dentist, Noem was hit by a lawsuit Wednesday from consumer protection nonprofit Travelers United.
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"Unfortunately Noem did not mark this as an 'Ad' or 'Advertisement' when posting so she is participating in an unfair and deceptive practice," it read.
"Someone with a very busy job does not take time off of that job to make a free advertisement for medical services in another state.
"She likely either received free dental care in exchange for this advertisement, discounted dental care in exchange for this advertisement or she was paid and received free dental care for the advertisement."
