All posts tagged "Cracker Barrel"

Cracker Barrel's stock plummeted on Wednesday following the company's failed rebranding, with signs pointing to falling guest traffic over the next year.

The Lebanon, Tennessee, company found itself in the middle of a political debate in August over its restaurant design, logo and brand change, the Wall Street Journal reports.

Shares dropped around 8% to $45.47 on Wednesday. ...

A prominent MAGA influencer melted down on Wednesday over news that a popular restaurant is undergoing a rebrand.

MAGA influencer Benny Johnson said on his eponymous podcast that the rebranding that Cracker Barrel is going through could cause the company to collapse in a similar way that Target and other stores that embraced Diversity, Equity, and Inclusion. He argued that the restaurant was losing its vintage feel and

"Part of the Cracker Barrel experience is feeling like you're stepping back into an older, simpler America," Johnson said. "Turning that into this modern slop is bad." ...

The MAGA law group America First Legal (AFL) is suing Cracker Barrel restaurants for alleged discriminatory employment practices over the company's promotion of Diversity, Equity, and Inclusion (DEI), according to The New York Post.

AFL filed complaints Monday with the Tennessee Attorney General and the Equal Opportunity Employment Commission (EEOC), citing documents and reports alleging the company "maintains illegal DEI frameworks."

The filings also chastised Cracker Barrel, which prides itself on its Southern country theme, for "rebranding its dedicated DEI website to 'Culture and Belonging,' arguing that the name change did not halt Cracker Barrel from using 'diversity' as a proxy for race or sex," the report said....

A Missouri father was arrested last week after he showed up at a Cracker Barrel to meet an undercover officer who he had contacted on Craigslist about beating and raping his 11-year-old daughter.

[rebelmouse-image 24863104 original_size="291x353" expand=1]Well thank goodness someone was cooking with gas. This man shouldn't be out on the streets. The witnessese and the video sealed the deal for this violent bigot.

[rebelmouse-image 24863105 original_size="307x351" expand=1]I think it's safe to say that a host of "Cracker" Barrel jokes will be launched in the wake of this story.