From trolling over crudité to making swipes over an allowance, the ongoing social media feud between Lt. Gov. John Fetterman and celebrity heart surgeon Mehmet Oz has become a U.S. Senate campaign staple.
The Democratic and Republican nominees in Pennsylvania’s race have had no problems going head-to-head online, using their respective platforms to promote policy, troll each other, and fundraise.
But their approaches have led to different results in the race to replace retiring GOP U.S. Sen. Pat Toomey.
“Its presence has steadily risen over the past 15 years, in particular, as a cornerstone element of campaigns,” Christopher Borick, a political science professor at Muhlenberg College, said of social media. “And as the electorate changes with younger voters continually coming into the mix — as a group who uses social media extensively — the expectations on campaigns to ramp up in that realm has risen. And we can see that playing out right now.”
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