Yes, the point of promotional materials is to use the promotional materials during any activity which is related to the thing being promoted. Hell, you want to know why people still die of cancer? They haven't melded their Livestrong bracelets to their bodies. Sillies.
Jill Stanek wonders if abortion is becoming "uncool". Does anyone really attach the factor of "coolness" to medical procedures? Who's had a kickass colonscopy? You, you there - tell me about your x-treme dialysis! If the promotion of an ideological position on abortion rights using branded materials means that you're "uncool", being pro-life is apparently for glue-eaters and people who still play competitive HeXen.