Stacy Lamb and Adam Smith told Jennifer Granholm on Current's the War Room Friday about how the genesis of their wildly popular Texts from Hillary meme was thought up at the bar.

Lamb told Granholm that they knew they had a hit when Buzzfeed called it the best meme of the year with only four posts up.

When Granholm asked Smith if he intended to make Hillary Clinton hip, he responded, "I have always loved the idea of powerful women texting each other. I thought that maybe I was the only one, and I guess that's just not the case."

Lamb said meeting with Hillary after the meme made a splash "was so much fun."

Watch the video, broadcast April 14: