‘Delete your company’: Internet scalds Pepsi and Kendall Jenner for co-opting Black Lives Matter in new ad
Kendall Jenner (Pepsi)

On Tuesday, Pepsi released a remarkable ad featuring Kendall Jenner diffusing an escalating protest with a can of delicious cola. The ad paid homage to the famous Reuters photo featuring a black woman peacefully facing off with police in full riot gear.

The company’s blatant co-opting of a movement that campaigns against systemic racism towards black people lit up the Internet: